Google has publicly voiced it’s intention to combine all privacy policies into one universal policy because it will be tracking your every move across all of its services. When I say “all of it’s services” I really mean the entire internet since Google’s reach is to just about all websites online. Oh and by the way, you have no choice in the matter due to the inability for you to opt out. Google claims this is to help tailor ads to your specific tastes. They use this example
“Consumers could also benefit, the company said. When someone is searching for the word “jaguar,” Google would have a better idea of whether the person was interested in the animal or the car”
That is complete nonsense. This is about control which will be explained in a followup post.
You can read more about this ‘new’ change here: