BNXS

Looks like the dust from the Groupon hype is finally settling down. There has been so much buzz generated by Groupon’s rejection of an offer from Google followed later by news about a Groupon IPO which was giving the company a valuation of around $15 billion. It now seems like the company is trying to reduce the pace of things because the insiders are downplaying the IPO issue.  A board member of the company, Eric Lefkofsky, recently said that Groupon has not yet decided whether it will be going public yet. In an article in the Chicago Business, Lefkofsky said that they had not yet concluded on the matter and they were still talking to bankers something that they do all the time. In the meantime there seems to be a worthy contender in the deals field. Amazon recently pumped $175 into LivingSocial. The move generated interest and took a bite out of Groupon’s traffic. If LivingSocial maintains the momentum then we may be looking at two big players in the daily deals space. Google is still working on its own Groupon like offers company which will have the advantage of being backed by huge sums of money. We cannot quite tell how the venture will fair but it will remain an interesting space to watch.