Managing AOL The Google Style
There is a leaked copy of what is said to be the AOL’s new master plan. The copy was published by the Business Insider and gives an outline of AOL’s processes and goals over the next few months. Perusing though the plan reveals the intense focus that numbers have been given. Content will henceforth be generated for maximum profitability. While that is not anything new for any profit oriented company the plan gives an intricate outline of how every blog be created so as to reap maximum earnings from it. By the end of March the number of articles written should have got to 40,000 from a previous 31,500 a month. Also the median number of the page views per article should increase from 1,500 to 7,000. On the issue of cost an article should cost $84 down from $99 on average while the profit margin increases from 35 to 50 percent. To add on to this, writers will get to determine which topic to cover by taking into consideration such things as revenue/profit, editorial quality, traffic potential and the turn around time. Writers and editors will also utilize a new SEO Checker to get guidelines that will make their content come up in search engines prominently. The news is not surprising considering that an ex googler is at the helm of AOL.












