Well if there wasn’t enough evidence showing that SEO is dead… I did a search today and saw something that I had not seen before. In my query I put in something, something2, something3, something4. While looking through the results I noticed the very first word was completely omitted! I know this because my “something” was not showing in bold in any of the snippets. Sure enough, buried at the bottom of the page read
Tip: These results do not include the word “something”. Show results that include “something”.
WOW. Remember this is the FIRST word I typed and for Google not to include it on its own, is astonishing to me. What does this mean? Less unique queries, more traffic to mainstream queries which means less long tail keyword searches, and more revenue for Google.