Email newsletters are a good way for online businesses to keep in contact with customers and members and tell them about new products and services. Email is a very cost effective way of communicating with contacts and marketing through this medium can drive traffic and help to secure repeat sales. However, writing email newsletters can be time consuming and you will need to think of new, fresh content that will engage the readers. This is why many businesses outsource work such as email newsletters to freelance copy writers.
Writing Email Newsletters
If you want to write email newsletters for your own website or you intend to set up your own service providing this copy then you do need to consider several factors:
Quality Contact List – you must ensure that you have a list of contacts that have signed up for this service. This means providing a sign up option on websites and offering them with a way to opt out if they want to in the future. You cannot just send out email newsletters to random people as this is classed as spam. Also by making sure people have signed up for your newsletters you will have a list of useful contacts that are already interested in the products or services. This means they will be more likely to read the email newsletter and act on the contents.
- Fresh, Interesting Content – you need to provide fresh content with each newsletter that should be interesting enough to engage the reader. You can put adverts and selling messages in the newsletter but this must be balanced against other copy such as informative articles or industry news.
- Frequency – you need to judge carefully how often you send out email newsletters. If you send them out too often it will make it very difficult to find fresh content and people can get fed up of receiving them and just send them straight to the trash folder. Weekly or monthly newsletters are the best options as these ensure you keep in regular contact with your subscribers but don’t overwhelm them with information.
Many websites require regular newsletters to be sent out to their customers and are happy to pay for this type of service. If you are good at writing copy this can be a profitable online business opportunity for you.